Construction of Magazine Poster (08/01/2015)

The second ancillary task from the music video brief is to create a magazine advertisement for the DigiPak. As part of our research into CD/DigiPak ads in magazines, we looked at Madonna's ad for her album 'Celebration' and also Florence + The Machine, 'Lungs'. We chose these two because of the contrast between them.

This first magazine ad primarily focuses on the mis-en-scene and the effects of colour in contrast to its DigiPak. Although, the ad is more darkened than the original DigiPak design, we are easily able to relate it back. The use of the font for the title 'Lungs' and the description of the actual CD being a vinyl, relates to the old and vintage looking style font; Times New Roman. The title also relates to the image of the lungs that have been enhanced on the girls body on the front cover.




The second advertisement we looked at was Madonna's release of her album 'Celebration'.
In contrast to the first advertisement we looked at the advert for this album is a lot different than its CD cover; it doesn’t feature the CD on the front and doesn’t follow the same colour scheme.
However, Madonna herself is placed in the centre of the advert just like first ad. What I liked about this ad personally, was the way smaller images of herself merged transparently into the bigger picture of her. This is effective because it instantly makes people take a second look at the advert and the colour scheme which is quite bold and eye catching. The image instantly reflects her character and her want to be in the 'spotlight' which is supported by the black background emphasising the flashy neon-like colours.
The title of the artists name is in a similar style to the CD cover, both made to stand out the name of the artist, again reflecting her personality. The layout and themes for both are simple yet effective.
When creating our magazine poster, I used the idea of Esther being the centre of the ad just like any artist wanting to stand out. I wanted to use the image transparency effect to embed her face from the front cover of the DigiPak on a background that stands out yet also reflects the acoustic sound of her song; something simple, yet effective.

Edited on Adobe Photoshop

Final Edit on Microsoft PowerPoint & Adobe Photoshop

Due to the dark, two-tone colour scheme we had, we decided to stick with that throughout the whole theme of the poster; just as the features were similar on the Madonna ad and cover, yet still eye-catching, we stuck to a black and white colour scheme for the ad and colour for the DigiPak. 

 

Filming Session 3 & DigiPak Finalised (05/01/2015)

Our final filming session consisted of the last scenes of Esther from different angles to add to the final media product. This wide shot of Esther allows the viewers to capture a lonely atmosphere that matches to the lyrics of the song. Also the mis-en-scene in this shot rebels against the theory of 'The Male Gaze' as it is quite dull and dark. The only part of this image which stands out is her guitar which represents importance her music is to her, rather than the focus being on herself



The shot of her strumming on the acoustic guitar emphasises that genre of her original song and how the melody of her music flows with a fairytale theme through both the song and narrative.

As I had mentioned when researching DigiPak's, the concept of the design reflects the personality of the artist as well as their music style and other personal aspects. Originally we agreed to a black and white effect throughout the DigiPak which relates to the final media product. However, we thought as well as expressing the emotions through the simplicity of the colours, we also needed to represent the boldness of the artist through colour, which is why this is the final draft for our DigiPak. The use of the bright and bold colours on the front cover and inside cover adds a glamorous look to the image of a new and upcoming artist, as well as the black and white, which represents a sense of mystery and deep thought reflected from the artist. We used the idea of collaged images of Esther from Justin Timberlake's 20/20 Experience album, to invoke the personal aspect on the DigiPak, as it can attract a younger audience who can look up to Esther as a role model and favourite singer.