What have you learned from your audience feedback?

Once the music video was completed, we needed to receive audience feedback in order for us to know if there was anything we could improve and general thoughts and ideas from the audience to see if they matched the conventions we aimed to convey. In order to get a wider audience demographic for feedback, we created a questionnaire using surveymonkey.com and posted it on social networking sites with the link to the music video, as well as written questionnaires with the same questions to give to our media class and other students who watched our final product in class.

 

In addition to the questionnaire on surveymonkey.com we asked a few people to just comment generally on the what they thought of out final media product. Here is a response from a viewers perspective in our media class. Overall we were quite glad with this response as we achieved what we aim to do with Esther's fan base, which was to invoke an emotional response from the viewers and allows our teenage demographic to be able to relate to the narrative and lyrics of the song. Also the comment about the stability of the camera was not intentional, we just struggled to stabilise that one scene, but the perspective that was given about how it reflected the instability of the relationship is a thought to take in and could have been considered as an idea for our video. Below the first video is another response, from a critical media perspective which was given by our media teacher. This response reflects a more in depth view of our final media product, both the music video and the two ancillary tasks. Again we are happy with the response given here as it adheres to our aims regarding its consistency, research and construction of the product. The improvements regarding the colours on the poster were understandable as it could of made it stand out more yet we chose the black and white theme to match the mood and emotion of the song.