DigiPak Plan and Design - Research & Practical Session 2 (23/10/2014)

After researching the range of artists and genres, we looked at one DigiPak in particular to use as inspiration when it came to creating our own DigiPak and how it is they come to reflect the artist's music and personality. This was the Justin Timberlake 20/20 Experience DigiPak which was a bestseller in many stores worldwide.

 As you can see immediately the idea of the phoropter covering Justin Timberlake's eyes reflects the title of the album which is The 20/20 experience. The use of gold, black and white as the colour scheme makes the album stand out and also the gold represents the concept of luxury and wealth, which in relation to the cover shows the deluxe aspect of the cover.  The signified wealth is also justified by Justin Timberlake's attire on the cover; quite suave and sophisticated which related to the black and white colour scheme.


The back cover is consistent to keep the classy look to the DigiPak with the colour scheme and also reinforces the idea of the phoropter again to relate and emphasise the title of the album. The use of the gold writing could suggest the quality of the artist's tracks.

The inside of the cover and the actual CD reflect the age demographic of his audiences and how he maintains this for wide age range. The inside cover shows a personal aspect; by having pictures of himself, it can attract a younger audience as it reminds of them of their role model or favourite singer. Whereas with the CD, it's a modern version of an old vinyl which also reflects the themes and stylings of his music, for example; Suit & Tie by Justin Timberlake uses a big orchestra and jazz trumpets which links to the old and vintage look of the vinyl CD. In addition, this song with it's jazz element links to the attire worn on his front cover.

From learning how DigiPak's reflect the personality of the artist as well as their music style and other personal aspects, this was the first draft of our DigiPak created for Esther and her single "If Fairytales Exist..."

As we didn't have enough pictures of just Esther we used our test shots to fill in the blank spaces until we can use some still from the music video. The black and white effect throughout the DigiPak relates to the final music product, as the artist's scenes will be in black and white and expressing the emotions through the simplicity of the colours.