As a group we decided to produce a music
video as it was something we all had an interest in and found that it would be
suitable to all our skills sets. Having the ability to produce a music video
would allow us to use our knowledge about this generations music and come
together to produce a media product which will be popular towards our target
audience. We decided to use
the
BTEC music students from our year group as
part of our cast and performers in our media product.
Our main singer Esther Putzgruber
we
felt would be perfect as she is a singer and songwriter and her
music fits the genre we would
like to incorporate into our video. Also Esther has her own YouTube
channel (https://www.youtube.com/user/EstNP/videos) so she
is comfortable singing on screen and she already has what our target audience is looking at. In addition with her original songs we will have no
copyright issues regarding music.
 |
| (https://www.youtube.com/user/EstNP/videos) |
The genre we are looking at is slow romantic songs which matches Esther's songwriting skills and tone of voice.
Research/Inspiration
We researched quite a few popular artists and songs that were currently in charts from our chosen genre and those that had previously been in charts:
* Rhianna - Stay
* Beyonce - Best Thing I Never Had
* Leona Lewis - Bleeding Love
* Sam Smith - I'm Not The Only One
* Drake - Just Hold On We're Going Home
* Adele - Set Fire To The Rain/Someone Like You
* Justin Timberlake - Mirrors
* The Script - Six Degrees Of Separation
* Passenger - Let Her Go
* John Legend - All Of Me
* Tori Kelly & Professor Green - Lullaby
* Take That - Patience
* Chris Brown - Superhuman
* Tracey Chapman - Fast Car
* Blue - One Love/All Rise
* Usher - Confessions
* Ne-yo - So Sick
When it came to narrowing them down, we chose 3 videos in particular that stood out to us:
* The Script - Six Degrees Of Separation
* Ne-yo - So Sick
* Destiny's Child - Emotions
The reason for choosing these videos was because of how they were produced and the effects the editing of the media product had on the final piece. Our main inspiration was The Script - Six Degrees Of Separation.
We chose this video in particular for its editing style. The use of the panels that showed the singer aswell as the story behind the song made the video more effective in addition to the black and white effect in contrast to the story which was in colour. We decided to invoke the same idea into our own media product to prove it more effective and draw in a wider audience, just as "The Script", "Destiny's Child" & "Ne'yo" did.
Locations:
In order for us to create the right ambiance and atmosphere for our music video we decided the most suitable locations for us would all be in our school building;
* Drama Studio
* Balcony (drama)
* School field
We're also using the school recording studio to record the backing track and vocals for Esther's original song. All these locations are easily accessible for our entire team and provide equipment needed for us while in production. Also, as we have other commitments with out of school activities and consortium lessons during school time, these locations allow us to work around our timetables in school time. On the right is a test shot of our one of our locations (school drama studio) and an example of what the ambiance and atmosphere can look like in our media product. 
Consumer Research:As part of our consumer research we used our social network sites to see what our audience thought of Esther's music genre and what songs they thought would listen to in the same genre as Esther's choice. We also matched these answers to songs played in the Official Singles Chart UK - Top 40; at least 35% of the songs from our slow song genre and most listened were in the charts.
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